Adviser News

Asteron Life sponsors new adviser education framework

Adviser education is being re-engineered by the Association of Financial Advisers (AFA) to create a new standard. Supported by Asteron Life and Kaplan Professional, the project involves market research with the Beddoes Institute.

The output will be a practical approach that reflects what consumers really value from their financial advisers.

"It is critical to embrace professional education as it continues to evolve and becomes an integral part of the future of the industry," said Daniel Waller, acting Head of Asteron Life.

"As major sponsors of education through the AFA, we are delighted to be part of this project which will lead to even higher standards. It will offer substantial help and support for advisers and become increasingly important as we transition through the next era of financial advice."

A great adviser can help shape a different consumer view. They can be seen as a trusted resource to help people clarify their goals and achieve a sense of wellbeing.

The new framework will include technical and communication skills, interpersonal qualities and personal attributes. It will also result in a white paper and a practical implementation kit.

The first stage of this process is almost complete. Interviews have been held with CEOs and senior executives of licensees, consumers, advisers and other industry groups.

The AFA is now calling on advisers to participate in an online panel. The participation form can be accessed on the AFA website or here at:

"Advisers can help create their own picture of what the future profession will look like," added Daniel Waller.

The new program has the advantage of being devised by the people who will have to work with it and that’s a very positive thing."

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Suncorp supports and adheres to the Life Insurance Code of Practice (Code). The Code has been developed voluntarily by the Life Insurance industry through the Financial Services Council to promote high standards of service to consumers, provide a benchmark of consistency within the industry, and establish a framework for professional behaviour and responsibilities. Download the Code here. For more information contact the Financial Services Council on (02) 9299 3022 (local call cost), email or visit