Media releases

Asteron Life launches Complete Insurance Package for IFAs

Good news for advisers, good news for customers

Asteron Life today launched a comprehensive and simplified life insurance package, ‘Asteron Life Complete’, with product improvements to make insurance simpler and more affordable for customers, and leading-edge technology to help streamline independent financial advisers’ (IFAs) business.

Jordan Hawke, Asteron Life Executive General Manager, Adviser Distribution said: “Advisers have told us that they lead with IP. So we’ve responded to their needs and made income protection more affordable by reducing pricing by up to 30 per cent for selected occupations. In an industry where the trend is for increases in IP pricing, Asteron Life bucks that trend by making our IP offer more reasonably priced and comprehensive to our customers.

“As a life risk specialist aligned to IFAs, we’ve redesigned our whole offer with a number of enhancements to make it a simpler insurance solution for advisers. In recognising the need for advisers to grow their business, we’ve also developed a next-generation technology platform to create back-office efficiencies for advisers, enabling them to spend less time on paperwork and see more of their clients.

“Asteron Life was rated by NMG as the number-one life insurer in NMG’s 2011 Business Quality Index, and number-one in relationships with AFSLs1. While we already have a strong offer, we’ve built on that through an innovative insurance solution for IFAs, which is a complete package underpinned by a quality product, competitive pricing, market-leading terms, streamlined technology and a service offering second to none.

“Asteron Life Complete is based on direct feedback from our advisers on what they want from a life risk specialist. It represents our promise to continue supporting advisers to position their business for growth in a challenging industry, and make protecting their clients’ financial security an easy partnering choice.”


1. Comprehensive, more affordable and simplified Income Protection range, with reduced pricing for many occupations (including selected white collar professionals and skilled tradespeople), and ages.

2. Market-leading Terms and Definitions, providing certainty to advisers and their clients. These new terms include:

  • A new definition for Heart Attack, now including ‘silent’ (minor) heart attack, and
  • A new definition for Early Stage Breast Cancer, with full payment for lumpectomy followed by adjuvant therapy2 Leading Disability definition for all occupation classes.

3. Flexible Lump Sum design for Life Cover held inside & outside superannuation, including:

  • New flexible linking (linking TPD or Trauma to Life Cover Super), and
  • New Split TPD (split Any-Occupation TPD inside Super and Split Own Occupation TPD outside Super).

4. Policy terms created specifically for Medical Professionals, including Needle-stick and Medical Hazards cover (for HIV & Hepatitis B or C).

5. Rehabilitation benefits for Self-Employed professionals, including Business Rehabilitation Benefit and Return-to-Business Benefit.

6. Discount for healthy lives via the ‘Healthy Lives Option’, which offers a 10% discount, for life, on Life Cover. The discount is based on an assessment of BMI and family history, but requires no blood tests.

7. Easy-to-use Adviser technology, supporting IFAs with an enhanced quotation system, e-applications system and new adviser website, making establishing new business easy.

8. Commitment to service and support.

The Asteron Life Complete product will replace Asteron Life’s Lifeguard series from 5 March 2012.

Kicking off in Sydney today, Asteron Life’s national roadshow (running from 21 February to 22 March) will officially launch the market-leading product and supporting technology platform to IFAs.

Locations for Asteron Life’s Next Generation Life Insurance Roadshows:

In your capital city, Tuesday 21 February to Thursday 8 March:

In your regional centre, Monday 5 March to Thursday 22 March:

To interview Jordan Hawke from Asteron Life, contact Helen Han on: 0457 535 639.

About Asteron Life:
Asteron Life is a specialist provider of life insurance to financial advisers in Australia and New Zealand and is a part of the Suncorp Group. Asteron Life’s broad range of life insurance products has been designed to protect customers, their families and businesses against the financial impacts of death, sickness or injury. For further information, visit:

1 NMG Insights Report – 2011 Australia Life Risk
2 Adjuvant therapy includes treatment to keep cancer from returning, such as chemotherapy, radiation therapy, hormone therapy or immunotherapy.

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Asteron Life™ is committed to providing customers with long term financial security. We provide life insurance products including Income Protection Covers, Trauma Cover, Total & Permanent Disablement (TPD) Cover, Life Cover and Business Expenses Cover. To obtain a copy of our privacy statement, please contact us on 1800 221 727 or visit the following website to view or download the policy.

Asteron supports and adheres to the Life Insurance Code of Practice (Code). The Code has been developed voluntarily by the Life Insurance industry through the Financial Services Council to promote high standards of service to consumers, provide a benchmark of consistency within the industry, and establish a framework for professional behaviour and responsibilities. Download the Code here. For more information contact the Financial Services Council on (02) 9299 3022 (local call cost), email or visit

© Asteron Life & Superannuation Ltd ABN 87 073 979 530 (Asteron). Registered Office, Level 16, 363 George Street, Sydney NSW 2000

Asteron Life & Superannuation Limited ABN 87 073 979 530, AFSL 229880 (Asteron) is part of the TAL Dai-ichi Life Australia Pty Limited ABN 97 150 070 483 group of companies (TAL). Suncorp Portfolio Services Limited ABN 61 063 427 958, AFSL 237905, RSE Licence No L0002059 (SPSL or Trustee) is part of the Suncorp group of companies (Suncorp). SPSL is a related body corporate of Suncorp Group Limited ABN 66 145 290 124 and Suncorp-Metway Limited ABN 66 010 831 722 (Suncorp Bank) (Suncorp). This product is not a bank deposit or other bank liability of the Suncorp Bank. The obligations of the different entities of TAL and Suncorp are not guaranteed by other entities