Media releases

Asteron unveils new weapon to fight Obesity Epidemic and improve Health overall


In a revolutionary move to address the health of Australians, life insurer Asteron has declared war on the country’s obesity epidemic.

Using a new state-of-the-art online customer wellbeing program complete with tools such as tailored nutrition, exercise and lifestyle plans – Asteron will provide the opportunity of rewarding those who tackle preventable lifestyle-related health issues such as obesity with a reduction in the cost of insurance.

General Manager Asteron Jordan Hawke said, “Our vision is to not only make life insurance accessible and more easily understood by customers, but also to provide better incentives to become healthier and to stay healthy.

“By starting the conversation about their health and how they can improve it – through partnering with us – Asteron is making the benefits of life insurance about more than just a policy.”

Currently, a customer’s health, which determines their premiums, is assessed once, at the time the policy is taken out. Traditional insurers then just take the premium and wait for the claim.

In a shift in that paradigm, Asteron invites customers to be reassessed following time on its wellness program who could then potentially see their premiums fall, through reduction of premium loadings, if they can demonstrate sustained health improvement.

Asteron believes life insurers are ideally placed to work with their customers to improve their health outcomes because it sees first hand the affects of obesity related-illnesses like:

  • cardiovascular disease
  • stroke
  • type 2 diabetes

“Asteron recognises that we have a real opportunity to make a difference to the lives of Australians so we are shifting the focus from life insurance being a purely transactional arrangement with customers, to becoming partners in their future good health,” Mr Hawke said.

Asteron is serious about its role to ensure its customers and potential customers are healthier, happier people – partnering with them to given them the confidence to seize life’s possibilities.

Asteron’s ground-breaking approach to life insurance in Australia makes life insurance more relevant to today’s consumer and provides a financial incentive for better health.

For more information, or to interview Jordan Hawke, contact:

Sarah Hegarty 02 8275 3811 or 0410 652 517


Shaun Rigby: 07 3251 8140 or 0438 021 936

Click here to download a copy of the White paper:"Asteron Life! - Changing the face of life insurance"

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Asteron Life™ is committed to providing customers with long term financial security. We provide life insurance products including Income Protection Covers, Trauma Cover, Total & Permanent Disablement (TPD) Cover, Life Cover and Business Expenses Cover. To obtain a copy of our privacy statement, please contact us on 1800 221 727 or visit the following website to view or download the policy.

Asteron supports and adheres to the Life Insurance Code of Practice (Code). The Code has been developed voluntarily by the Life Insurance industry through the Financial Services Council to promote high standards of service to consumers, provide a benchmark of consistency within the industry, and establish a framework for professional behaviour and responsibilities. Download the Code here. For more information contact the Financial Services Council on (02) 9299 3022 (local call cost), email or visit

© Asteron Life & Superannuation Ltd ABN 87 073 979 530 (Asteron). Registered Office, Level 16, 363 George Street, Sydney NSW 2000

Asteron Life & Superannuation Limited ABN 87 073 979 530, AFSL 229880 (Asteron) is part of the TAL Dai-ichi Life Australia Pty Limited ABN 97 150 070 483 group of companies (TAL). Suncorp Portfolio Services Limited ABN 61 063 427 958, AFSL 237905, RSE Licence No L0002059 (SPSL or Trustee) is part of the Suncorp group of companies (Suncorp). SPSL is a related body corporate of Suncorp Group Limited ABN 66 145 290 124 and Suncorp-Metway Limited ABN 66 010 831 722 (Suncorp Bank) (Suncorp). This product is not a bank deposit or other bank liability of the Suncorp Bank. The obligations of the different entities of TAL and Suncorp are not guaranteed by other entities