Media releases

In a market first Asteron rewards healthy clients

No-one likes forking out for insurance premiums, and everyone likes to save money. So what if you could save 20 per cent on your insurance just because you’re healthy?

Asteron’s new ’Healthy Plus Option’ rewards Asteron Lifeguard® Life Cover policy holders with discounts of up to 20 per cent on the standard insurance premium when they meet certain health criteria, such as height-to-weight ratios and blood test results. (i)

Asteron General Manager Jordan Hawke believes the healthy minority of Australia’s population – estimated at between 5 to 15 per cent of us – shouldn’t have to subsidise those with greater health risks.

A Policy that provides what’s important to you

Recent research by Asteron(ii) showed that what consumers want most from their life insurance provider is:

“Even in a post-GFC world, times continue to be tough on a lot of households, and it’s vital for people to be able to maintain their life insurance cover in a more cost-effective way. The Healthy Plus Option is a way we can reward healthy customers with substantially reduced premiums.“

“And by combining this option with our bundling discounts, customers can save up to 35 per cent on their premiums, giving them extra to spend on enjoying life,” Mr Hawke said.

“Alternatively, customers could choose to pay the same premium and increase their cover by 20 per cent.”

Discounts for the life of the Policy

And the discounts are for life! Healthy Plus Option holders can maintain the 20 per cent discount year-on-year simply by providing annual health measures.

And, even if they choose not to re-submit results, Healthy Plus Option holders will continue to enjoy benefits for the term of the policy, with the discount reducing by 1 per cent annually to a guaranteed 10 per cent discount for the life of the policy.

To be eligible for the 20 per cent discount under the Healthy Plus Option, customers first need to be an Asteron Lifeguard policyholder, aged between 30 and 50, and have a minimum sum insured of $250,000.

Customers will also be required to provide information on certain risk criteria, including:

And medical history and diagnostics (measured by the customer’s GP) for things such as:

Other Asteron Lifeguard Policy Enhancements

Loyalty Funeral Benefit:

Loyalty Funeral Benefit with Life Cover Level 70 policies – $15,000 paid towards the cost of a funeral at time of death once a 10 year qualifying period has been reached. This benefit is guaranteed for life, for current and past policyholders who have qualified for the benefit.

Asteron Life! Health and Wellbeing Program:

Policy holders have 24/7 access to Asteron Life!, an online health and wellbeing program with tools and resources that provide members with tailored nutrition, exercise and lifestyle plans for optimum health.


For more information, or to interview Jordan Hawke, contact Helen Han: 02 8275 3763; 0457 535 639;

(i) Asteron Life! Whitepaper Changing the Face of Life Insurance, May 2010

(ii) Asteron Life! Mini Usage & Attitudes Study and Product Proposition Testing, March 2010

  • Competitive prices

  • The ability to bundle products and get benefits such as discounts, and

  • An insurer that cares ’beyond the premium’

  • Driving record

  • Lifestyle and occupational hazards

  • Not having smoked for at least five years

  • Weight

  • Body mass index (BMI needs to be 28 or less)

  • Waist to hip ratio

  • Blood test (a ’Fasting MBA20’, or Multiple Biochemical Analysis)

  • Blood pressure

  • Urine test for the presence of albumin, glucose and blood

  • Cholesterol test

  • Family history

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Asteron Life™ is committed to providing customers with long term financial security. We provide life insurance products including Income Protection Covers, Trauma Cover, Total & Permanent Disablement (TPD) Cover, Life Cover and Business Expenses Cover. To obtain a copy of our privacy statement, please contact us on 1800 221 727 or visit the following website to view or download the policy.

Suncorp supports and adheres to the Life Insurance Code of Practice (Code). The Code has been developed voluntarily by the Life Insurance industry through the Financial Services Council to promote high standards of service to consumers, provide a benchmark of consistency within the industry, and establish a framework for professional behaviour and responsibilities. Download the Code here. For more information contact the Financial Services Council on (02) 9299 3022 (local call cost), email or visit