Adviser News

Asteron Life study reveals consumer attitudes towards life insurance

Earlier this year Asteron Life commissioned a study to uncover Australian consumers’ attitudes, behaviours and needs surrounding life insurance.
Bringing together data from over 1,500 interviews with people of varying ages from around Australia, the study uncovered some rare and valuable insights that have important ramifications for our industry. 
Some of the key findings included:
• Online research doesn’t replace personal advice: 47% of regular adviser users research their options online first, but only 8% actually go on to purchase through this channel. 
• Children are the biggest trigger: 51% people said having children was a trigger to purchase their life insurance.
• Lack of understanding is a major issue: 9 out of 10 people say they don’t understand life insurance.
• People see savings as a substitute: 51% of people plan to use their savings to cover the cost of an injury or illness. 
• There’s a desire for regular contact: 44% of clvients would like regular contact with their adviser.
Complete report now available
Asteron Life’s Attitudes to Life – Adviser Insights report not only highlights the key insights from the study, but it also explores how you can use these insights to strengthen your business.

Download the complete report here. 

To discuss how you can make the most of the opportunities identified in this report, please talk to your Asteron Life Sales Manager.

Asteron Life™ is committed to providing customers with long term financial security. We provide life insurance products including Income Protection Covers, Trauma Cover, Total & Permanent Disablement (TPD) Cover, Life Cover and Business Expenses Cover. To obtain a copy of our privacy statement, please contact us on 1800 221 727 or visit the following website to view or download the policy.

Asteron supports and adheres to the Life Insurance Code of Practice (Code). The Code has been developed voluntarily by the Life Insurance industry through the Financial Services Council to promote high standards of service to consumers, provide a benchmark of consistency within the industry, and establish a framework for professional behaviour and responsibilities. Download the Code here. For more information contact the Financial Services Council on (02) 9299 3022 (local call cost), email or visit

© Asteron Life & Superannuation Ltd ABN 87 073 979 530 (Asteron). Registered Office, Level 16, 363 George Street, Sydney NSW 2000

Asteron Life & Superannuation Limited ABN 87 073 979 530, AFSL 229880 (Asteron) is part of the TAL Dai-ichi Life Australia Pty Limited ABN 97 150 070 483 group of companies (TAL). Suncorp Portfolio Services Limited ABN 61 063 427 958, AFSL 237905, RSE Licence No L0002059 (SPSL or Trustee) is part of the Suncorp group of companies (Suncorp). SPSL is a related body corporate of Suncorp Group Limited ABN 66 145 290 124 and Suncorp-Metway Limited ABN 66 010 831 722 (Suncorp Bank) (Suncorp). This product is not a bank deposit or other bank liability of the Suncorp Bank. The obligations of the different entities of TAL and Suncorp are not guaranteed by other entities